Who We Serve Series A

The pipeline lives in the founder’s head. That changes.

For Series A B2B SaaS ($2M–$15M ARR) where the founder is still in every deal.

What you’re dealing with right now

You’re exceptional at selling. The problem is that founder-led selling doesn’t replicate.

  • You are in 70%+ of deals and the board has started asking questions
  • New AEs are taking 7–9 months to ramp because there is no document to hand them
  • Pipeline is unpredictable — you can tell who will close but you cannot explain the pattern
  • You have hired reps who came with their own playbook from their last company — and it does not fit yours
  • Series B is approaching and you know the diligence question: “What happens if the founder stops selling?”

Why this approach works

The intelligence that got you to $5M ARR already exists — it just lives in one head.

  • ExtractYour domain expertise and discovery instincts, captured from real deals.
  • DocumentICP, playbook and messaging written down so anyone can run them.
  • Hand offA team that runs the motion without you in the room.

What gets built in 90 days

When the build ends, the answer to the Series B diligence question is a document, not a person.

  • Month 1ICP confirmed against your wins; messaging by buyer.
  • Month 2A sales playbook your first AE hire walks into on day one.
  • Month 3ABM program and AI stack live, run by the team.