Senior commercial thinking on demand.

Two structured calls a month plus async access to a senior operator.

• Two structured 60-minute calls — agenda set by you, focused on your most pressing commercial question
• Async access — email and messaging for time-sensitive decisions between calls
• Vendor evaluation support — new tool assessments, AI stack decisions, CRM configuration questions
• Commercial strategy review — specific deals, initiatives, or team situations
• Hiring decision support — candidate evaluation, offer framing, commercial role scoping
• Board prep support — commercial narrative, pipeline review preparation, investor-facing metrics
• Deal coaching — multi-threading strategy, objection handling, and closing approach on live deals

For stakeholders who need senior commercial judgment, not a full build.

• VC platformsVC platform teams who want a preferred GTM resource for portfolio companies.
• PE operating partnersPE operating partners who want commercial intelligence on portfolio situations.
• Post-engagementFounders post-engagement who want ongoing access without a full Fractional CRO.
• Series ASeries A founders making first commercial hires who want a senior sounding board.

Advisory is strategic and conversational — the operator’s thinking applied to your situation.

• What it isSenior judgment on deals, hires, tools and board narrative.
• What it is notA substitute for the Revenue System Build — no playbook, ABM program or AI stack is produced.
• Choose Advisory whenThe system exists and you need ongoing senior judgment.
• Choose the Build whenThe system still needs to be built.