Know exactly what’s broken — and the fix.

In two weeks you get a written diagnosis and a 90-day plan your team can act on.

• Written ICP definition — firmographic, technographic, and behavioral criteria
• Messaging gap report — where value propositions are landing and where they are not
• Sales process map — current state with specific gap identification at each stage
• Tech stack assessment — adoption rates, gaps, and recommended additions or removals
• Prioritized 90-day action plan — specific, sequenced, with owners and milestones
• Revenue System Build scope — if you proceed, the Diagnostic output informs month one

Companies showing two or more of these signals get the most from a Diagnostic. Not at Series A yet? Start with The Operator newsletter.

• Founder-led salesFounder still in 70%+ of deals approaching Series B.
• Slow rampNew reps take 7–9 months to ramp with no documented playbook.
• Forecast accuracyPipeline accuracy consistently below 75%.
• Board pressureRevenue motion questions you cannot answer systematically.
• Upmarket stallSMB playbook failing on enterprise ACV deals ($60K+).
• AI adoptionAI tools deployed at under 40% team adoption.
• Series B prepYou want commercial diligence to be a strength, not a risk.

We audit six areas of your commercial motion, then turn the findings into the plan.

• ICP auditHow precisely defined is the target? How does it match last 10 wins and 5 losses?
• Messaging reviewWhere does messaging break down in the deal cycle?
• Sales process gap analysisWhere are deals stalling and why?
• Tech stack auditWhat tools are deployed, what is the adoption rate, what is missing?
• Competitive positioningHow does the team handle the top 3 competitive objections today?
• Commercial team assessmentCurrent rep ramp time, quota attainment, AE-to-quota ratio.