Is the Diagnostic refundable if I don’t proceed?

The Diagnostic is a standalone engagement with a defined deliverable. It is not refundable, but the full $8,000 applies toward a Revenue System Build if you proceed within 90 days.

Can engagements be extended?

Yes. Revenue System Build engagements can be extended by one month at the monthly rate if specific deliverables require additional time.

Do you work with multiple clients simultaneously?

Yes, with a maximum of 3 Revenue System Build engagements running concurrently to ensure quality of output and personal attention.

Resources The Operator Newsletter

Pricing, Proof Points & Newsletter

Revenue intelligence every two weeks for founders and CROs whose product deserves a better commercial motion.

Subscribe — LinkedIn Newsletter

The Operator is a LinkedIn newsletter, published every two weeks. Subscribers receive a direct notification when each issue goes live.

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What The Operator covers

Five topics, written from the operator’s seat and vendor-neutral.

Revenue systemsRevenue system frameworks — how to build commercial infrastructure that scales beyond the founder. Operator-built and operator-tested.
AI stackAI stack signal vs. noise — which AI tools actually move the needle. Vendor-neutral, no commercial relationships with any tool vendor.
PE-stagePE-stage commercial intelligence — how commercial infrastructure is built and handed off in PE-owned businesses.
EnterpriseEnterprise upmarket mechanics — multi-threading, procurement navigation, champion development, deal desk setup.
TransitionFounder-to-system transition — the specific work of extracting the revenue motion from the founder’s head.

Who reads it

Founders, revenue leaders and investors working on commercial infrastructure.

Series A and B B2B SaaS founders navigating the founder-led to system-led transition
CROs and VP Sales at growth-stage companies building or rebuilding the commercial motion
PE operating partners evaluating commercial infrastructure at portfolio companies
VC platform teams looking for resources to recommend to portfolio founders
Revenue operators who want a peer-level perspective on GTM infrastructure
Pre-seed and seed founders building their first commercial motion before it needs fixing

Recent issues

Published every two weeks on LinkedIn. Three editions so far.

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Resources Proof Points

Operator track record — the proof available now.

The practice is new. The operator is not. 25+ years of results, eight companies as a revenue leader.

4,500%Year-one revenue growthRiskonnect · Thoma Bravo

$13M→$156MARR in 4 yearsOracle Southeast

88% YoYBest quarter in BU historySphera · Blackstone

$400K→$16.2MARR in 24 monthsSurpriseHR · Series A

Client case studies will be published as first engagements complete. Until then, the proof available is the operator record below.

Company	Context	Result
Riskonnect (Thoma Bravo)	First sales hire · $0 product revenue · pre-PMF · seed stage	Revenue grew 4,500% in year one. The company was later acquired by Thoma Bravo.
SurpriseHR (Series A)	Early-stage B2B SaaS · founder-led sales · needed outbound motion	$400K to $16.2M ARR in 24 months · founder stepped out of day-to-day sales
Oracle Southeast	Mid-market to enterprise transition · $13M ARR · 60+ person team	$13M to $156M ARR in 4 years
Sphera (Blackstone)	Blackstone-owned · PE hold period · board-level EBITDA targets	88% YoY growth · best quarter in business unit history · Q4 2025
Salesforce, IBM, Stonesoft	Enterprise SaaS and technology sales across multiple orgs	>$300M in cumulative enterprise revenue across multi-year tenures

See the Revenue System Build

Resources Pricing

Every engagement, every tier, every price.

No proposal needed. If the numbers work, book a call. If not, you know before the call.

Engagement	Investment	Duration	Best for
GTM Diagnostic	$8,000	2 weeks	Fastest path to a diagnosis and 90-day action plan. Full amount applies toward Revenue System Build within 90 days.
Revenue System Build	$72,000–$84,000 $24,000/month — < $10M ARR or annual revenue $28,000/month — ≥ $10M ARR or annual revenue	3 months (90 days)	The full commercial infrastructure build. ICP definition, sales playbook, ABM and outbound program, AI prospecting stack. Team owns it on day 91.
Fractional CRO	$16,000/month	3-month minimum	Embedded senior commercial leadership. Weekly pipeline coaching, board prep, system refinement.
Advisory	$5,000/month	Monthly, ongoing	Two calls/month + async access. For PE operating partners, VC platform teams and founders after an engagement.

Earlier stage? Pre-seed or seed founders can start with The Operator newsletter. Most engagements begin after a Series A raise.

What determines your rate

Rates are fixed and published; only the Revenue System Build varies, by company size.

Revenue System Build: $72,000–$84,000 total — $24,000/month for companies < $10M ARR or annual revenue · $28,000/month for companies ≥ $10M ARR or annual revenue
Fractional CRO: $16,000/month, flat rate
Advisory: $5,000/month flat, for PE operating partners, VC platform teams and founders after an engagement.

Payment terms

Every engagement is scoped and confirmed in writing before any payment is made.

GTM Diagnostic: 100% at engagement start
Revenue System Build: 50% of the total fee at month one start · 25% at month two start · 25% at month three start
Fractional CRO: monthly in advance
Advisory: monthly in advance

Frequently asked questions on pricing

Three questions that come up before most engagements.

Is the Diagnostic refundable if I don’t proceed?The Diagnostic is a standalone engagement with a defined deliverable. It is not refundable, but the full $8,000 applies toward a Revenue System Build if you proceed within 90 days.
Can engagements be extended?Yes. Revenue System Build engagements can be extended by one month at the monthly rate if specific deliverables require additional time.
Do you work with multiple clients simultaneously?Yes, with a maximum of 3 Revenue System Build engagements running concurrently to ensure quality of output and personal attention.

See the services